Important re: MMA’s pay-to-view video trainings:

Please note that MMA’s paid webinar videos are not downloadable and cannot be shared with other users or members (unless streamed in a group setting). Access to the video will appear under the purchaser/user’s MMA eBusiness Account (under Digital Content Access). Individuals seeking to view these videos independently should purchase them by logging into their own eBusiness Account.

Please note: Webinar presentation slides and handouts can be downloaded from our website: https://memun.org/Member-Center/Member-Workshop-Materials

Presenters: Nancy Marshall, Founder & CEO, Marshall Communications; Steve McCausland, Communications Strategist and former Maine Department of Safety Spokesman

Course Information:

Steve McCausland and Nancy Marshall will address how municipal officials can handle themselves and represent their communities well when dealing with and talking about controversial issues and crisis situations. This session is specially dsigned for municipalites facing COVID and other ugent situations. Attendees will learn:

•    How to talk about controversial topics

•    Why messaging is important and how to create a message map

•    Why rehearsing messages and Q&A is key

•    How to respond to negativity

•    How to find your target audience and voice

•    How to deal with the media in a crisis situation